CREATIVE DEVELOPMENT OF THE STUDENT'S PERSONALITY IN THE CONDITIONS OF STUDYING DESIGN DISCIPLINES

Abstract

The article highlights the issue of the creative development of higher education students’ personalities in the process of professional training in design-related specialties within the context of transformations in the contemporary sociocultural and technological environment. The significance of creativity is substantiated as an integrative professionally important quality of a future professional education teacher, combining motivational, intellectual, emotional-value, and aesthetic components and ensuring the ability to generate original ideas, think unconventionally, and create conceptually coherent artistic and design solutions. Particular attention is paid to the role of design-cycle academic disciplines, including Creative Design, History of Fashion and Costume Design, Design and Decorative Arts, Fundamentals of Ornamentation, Branding, Advertising Production Technology, Comprehensive Design Projecting, Artistic Design and Modeling, Design Practicum, Technological Foundations of Design, Graphic Design, and the Creative Workshop for Souvenir Product Design. It is proven that the integration of historical-artistic, technological, and project-practical components of education forms holistic design thinking, develops imaginative perception, stylistic sensitivity, and the ability to interpret cultural codes. The pedagogical conditions for the effective formation of students’ creative potential are identified, namely the implementation of project-based and problem-search learning methods, interdisciplinary integration of course content, the use of open-ended creative tasks, the creation of an emotionally supportive educational environment, and a focus on practice-oriented activities. The research findings demonstrate that the systematic application of creativity-oriented teaching methods contributes to the development of divergent thinking, design intuition, and visual culture, while increasing students’ motivation for professional self-realization, competitiveness, and innovative activity in the field of design.