SOCIO-PSYCHOLOGICAL FEATURES OF ECONOMIC CONSCIOUSNESS OF UKRAINIANS UNDER MARTIAL LAW

Abstract

The article systematizes and analyzes the definitions of the concept of “economic consciousness”. Based on the analysis, the most appropriate and relevant to the purpose of the study is to understand economic consciousness as a central category of modern economic psychology, which means the results of the subject's reflection of that part of the surrounding reality which is related to the economy, as well as his conscious actions and states caused by it. The features of subjective economic consciousness in the conditions of uncertainty caused by martial law in Ukraine are determined. The main classifications and structural components of economic psychology are generalized. Special attention is paid to the subjective cognitive, behavioral, and emotional aspects of economic consciousness. The article actualizes the idea that the satisfaction of economic needs of a person reflects the self-esteem of an individual, the level of satisfaction with his or her own material well-being, economic needs of a person for life's goods and potential opportunities for their satisfaction are the driving forces of economic consciousness and economic behavior. An important theoretical thesis is the idea that each person forms an individual subjective perception of socio-economic reality, which is represented by the level of knowledge, judgments, and beliefs that determine their economic and consumer behavior in the future. The author's questionnaire is presented and analyzed quantitatively and qualitatively, revealing the deep socio-psychological features of the economic consciousness of Ukrainians in the context of economic uncertainty. Particular scientific attention should be paid to the characteristic trends in the economic consciousness of citizens: an increase in the importance of savings, a change in lifelong consumer habits, a skeptical attitude towards the socio-economic measures of the government, a decrease in demand for the purchase of real and personal property in Ukraine, and pessimistic sentiments about the future of the domestic economy. The authors of the study concluded that subjective economic consciousness is a dynamic phenomenon that reflects the socio-economic realities of an individual's life.