THE IMAGE OF DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE IN CONTEMPORARY ENGLISH LANGUAGE PROSE

Abstract

The study is highly relevant due to by the rapid development of artificial intelligence and its growing presence in culture, literature, and audiovisual practices. Contemporary fiction not only reflects technological transformations but also shapes public perceptions of the possibilities and risks associated with artificial intelligence. The aim of the article is to provide a comprehensive examination of artificial intelligence representations in contemporary literature and related digital practices, as well as to identify its key narrative models, ethical issues, and cultural strategies. The main findings reveal several tendencies characteristic of contemporary English language prose: an emphasis on the boundary between the human and the machine, the rethinking of the agency of artificial beings, the modelling of future social systems, and a critical reflection on individual dependence on technological environments. Comparative analysis demonstrates that the works of K. Ishiguro, I. McEwan, M. Wells, D. Eggers, and N. T. Stephenson propose diverse scenarios of human and artificial intelligence coexistence – from humanistic interpretations to more pessimistic models of control and loss of autonomy. The inclusion of Ukrainian research in the fields of cultural studies and media art further shows that the national academic discourse actively integrates the issues related to artificial intelligence into the broader context of postmodern and digital culture. The conclusion highlights that artificial intelligence representations serve as an essential mechanism for understanding the technocultural challenges of the present and contribute to forming a critical vision of future relationships between humans and technologies. The study outlines prospects for further interdisciplinary research in digital humanities and literary studies.