IMPLEMENTATION OF A COMMUNICATION STRATEGY FOR INTERACTION BETWEEN PARTICIPANTS OF MILITARY DISCOURSE IN THE CONTEXT OF STRATEGIC COMMUNICATIONS

Abstract

The article raises the problem of communication effectiveness between the main participants of military discourse, commanders and subordinates, in modern conditions. The study's relevance is due to the army's role in the life of modern Ukrainian society and the attention of Ukrainian scholars and citizens to the military sphere. The study identifies the factors that affect communication effectiveness in modern conditions. The author substantiates the need to consider the requirements of the current doctrines of the security forces – the Armed Forces of Ukraine, the National Guard of Ukraine and NATO – regarding implementing the principles of interaction and trust between the commander and the subordinate. A communication strategy for interaction between commanders and subordinates has been developed, taking into account the requirements of modern society and new doctrines of strategic communications of power structures. This strategy is in accordance with the peculiarities of military discourse and the tasks of service and combat activities. The components of this strategy are identified and characterized: a strategic narrative is formulated; the primary goal, organizational and communication objectives are defined; key messages for representatives of law enforcement agencies and external audiences are formulated; a plan and ways to implement a communication strategy for interaction in the context of performing professional tasks, communication of law enforcement agencies with the civilian population, the media, and international partners are developed. The analysis of the current doctrines of strategic communications of the law enforcement agencies, as well as the main concepts of military discourse and ethnic worldview, revealed commonalities in understanding the values and principles of the activities and communications of the law enforcement agencies – both by Ukrainian society and the military itself. The communication strategy proposed in this study is consistent with these attitudes, based on mutual trust, mutual respect, and consideration of the opinions and positions of each participant in the communication. The strategy can be used in law enforcement agencies to implement important communication tasks – achieving interaction and coherence in ensuring the effectiveness of military operations, protecting the safety of citizens, and forming a positive image of the army. A research perspective is considered the development of a communication strategy for interacting with the media by representatives of law enforcement agencies.