SELF-PRESENTATION STRATEGIES IN UKRAINIAN AND AMERICAN RESUMES: PRAGMALINGUISTIC AND LINGUACULTURAL DIMENSIONS

Abstract

The article performs a comparative pragmalinguistic and linguacultural analysis of Ukrainian and American resumes as leading genres within the system of personnel and contractual documentation. The aim of the study is to identify, through comparative analysis, the specificity of pragmatic self-presentation strategies in the business discourse of Ukraine and the United States, conditioned by nationally marked mental codes, ethnocultural traditions and extralinguistic factors. The methodology relies on comparative-contrastive and pragmalinguistic analysis, alongside elements of discourse analysis and linguacultural decoding of empirical material (resume texts from Work.ua, Robota.ua, LinkedIn, and their U.S. counterparts). The scientific novelty lies in the comprehensive systematization of communicative and pragmatic self-presentation models in modern career discourse, considering recent transformations (digitalization, Applicant Tracking Systems (ATS) algorithms, and the impact of the military-economic context). Key dichotomies are outlined: process-oriented vs. achievement-oriented strategies, professional modesty vs. active selfpromotion, the "universal soldier" vs. narrow-profile expert, empathetic climate vs. rational vacuum, and humancentered declarativeness vs. result-oriented performance. The main findings prove that the American model functions as a depersonalized, algorithmic business case centered around action verbs and quantifiable metrics. Conversely, the Ukrainian resume emerges at the intersection of bureaucratic, corporate, and ethno-specific discourses, transforming from a dry business summary into a personal-professional essay characterized by high levels of adaptability, nominality, and communicative openness. Prospects for further research involve examining the impact of artificial intelligence and neural networks on the debureaucratization and standardization of linguistic models in Ukrainian business discourse.