LANGUAGE MARKERS OF HARMONIOUS BEHAVIOR IN BUSINESS COMMUNICATION

Abstract

The article analyzes linguistic markers of harmonious behavior in official business communication. It is noted that the most representative and relevant genres for the study of linguistic markers of behavior are the genres of journalistic and official business styles, in particular, media texts and public posts, speeches and statements of officials, representatives of various branches of government, public and political figures, etc. It is noted that the linguistic markers of harmonious behavior should include words and expressions that reflect confidence, sincerity, a desire to cooperate and positive emotions that contrast with markers of conflict (aggression, avoidance, communicative pressure). It is emphasized that the embodiment of linguistic markers of harmonious behavior during business communication creates a feeling of psychological comfort, reflects the speakers’ self-sufficiency, focus and ability to engage in constructive dialogue. The functioning of linguistic markers of harmonious behavior in the texts of posts of various modern Telegram channels containing reports and speeches of officials, civil servants, public and political figures, and journalists was analyzed. It was explained that markers of harmonious behavior also include non-verbal language means: approving gestures, calm, friendly intonation, moderate pace of speech. It was concluded that harmonious linguistic behavior of all individuals in the mass media and official-business style creates a favorable and promising background for a harmonious course of communication, successful achievement of the communicative goal, forms stable psychological health of all participants in the communicative process and is a guarantee of the formation of a mature society in the future. It was noted that the pragmatic influence exerted by such means on recipients requires further study in the psycholinguistic field using an associative experiment.