TRANSLATION NORMS AND TEXT EDITING NORMS: POINTS OF INTERSECTION

Abstract

The article analyzes the intersection of translation norms and text-editing norms within modern Ukrainian and international translation studies. The authors emphasize the need for unified standards governing the translation of texts of various genres and styles, as well as for clear criteria used to assess translation quality and edit translated texts. This need grows alongside the expansion of translation practice, the use of computer-assisted tools, and the spread of machine translation and post-editing technologies. The study summarizes key approaches of G. Toury, K. Reiss, H. Vermeer, J. House, and E. Chesterman, who view translation norms through linguistic, functional, pragmatic, ethical, and sociocultural dimensions. Ukrainian scholars’ work is characterized by attention to linguistic, stylistic, compositional, logical, and editorial requirements applied in preparing translations for publication. The article also reviews models of translation criticism and comparative analysis, focusing on equivalence, genre-style consistency, communicative adequacy, and reader expectations. Special consideration is given to machine translation, automated quality-assessment tools, and post-editing workflows, which increasingly influence professional translation. The authors note limitations of machine translation for literary and journalistic texts and stress the necessity of separate evaluation criteria for human and machine-generated translations. The conclusion highlights numerous points of convergence between translation and editing norms: both aim to ensure coherence, equivalence, stylistic accuracy, and communicative effectiveness. At the same time, Ukrainian scholarship primarily concentrates on linguistic and stylistic parameters, whereas international research more actively integrates sociocultural and ethical aspects as well as the needs of the target audience.