NARRATIVE STRATEGIES FOR VISUALIZING ABSTRACT SCIENTIFIC CONCEPTS IN POPULAR SCIENCE TEXTS (IN THE CONTEXT OF ACADEMIC WRITING RHETORIC)

Abstract

The article explores the narrative strategies for visualizing abstract scientific concepts in popular science texts, based on the work A Briefer History of Time by Stephen Hawking and Leonard Mlodinow. Various theoretical interpretations of the concept of «narrative strategy» in linguistics are examined. It is determined that a narrative strategy encompasses the choice of narrative perspective, the use of structural elements of the text, stylistic devices, and narrative techniques aimed at actively engaging the reader.The primary focus is on the methods of popularizing scientific knowledge through analogies, metaphors, humor, and references to mass culture. In particular, the study examines the use of analogies to explain abstract physical concepts, such as the expansion of the universe (illustrated by inflating a balloon) or quantum mechanics (explained through a bank account). It is found that such techniques facilitate the comprehension of complex material by creating cognitive bridges between scientific ideas and readers' everyday experiences. The role of spatial metaphors in visualizing scientific concepts is analyzed, such as explaining wormholes through tunnels in a mountain range. The study also examines the use of cultural references, particularly mentions of the film Back to the Future, to illustrate the hypothesis of alternative history. The article further explores the role of humor and personalization in storytelling, which help reduce cognitive load and make the text more engaging for the reader.The conclusion is drawn that the use of narrative strategies in popular science texts contributes to the effective communication of scientific knowledge. The application of analogies, metaphors, and cultural references makes abstract concepts more accessible, simplifying their perception and increasing readers’ interest.