MULTIMODAL ORGANIZATION OF ENGLISH EDUCATIONAL TEXTS

Abstract

The article presents a comprehensive study of the multimodal organization of English-language educational texts in contemporary digital educational discourse. The aim of the study is to identify the structural features of English multimodal educational texts, analyze the interaction between their verbal and non-verbal components, classify the main types of non-verbal means, determine their functions, and establish the role of multimodal organization in enhancing the informativeness, comprehensibility, and communicative effectiveness of educational materials. The research corpus consists of 150 English multimodal educational texts selected from the official British Council LearnEnglish platform, including materials from the Reading, Writing, Grammar, Vocabulary, Skills, and Magazine sections. The study employs descriptive, multimodal discourse analysis, linguosemiotic, functional-pragmatic, and quantitative methods. The findings demonstrate that contemporary English educational texts are characterized by a stable compositional structure in which verbal and non-verbal components form an integrated communicative system. The interaction of different semiotic modes is realized through the relations of complementation, specification, explanation, emphasis, and navigation. The principal types of non-verbal means include photographs, illustrations, pictograms, colour coding, diagrams, tables, infographics, and interactive elements, which perform informational, explanatory, organizational, motivational, and pragmatic functions. The study proves that multimodal organization facilitates the optimization of learning material perception, reduces cognitive load, improves the acquisition of linguistic information, and enhances the development of foreign language communicative competence. The findings contribute to a deeper understanding of multimodal educational discourse and may be applied to the development of digital educational resources, electronic textbooks, and interactive English language learning courses.